FKG Tour of Toowoomba – Sponsorship Activation
The FKG Tour of Toowoomba is part of the Subaru National Road Series and held in May each year. Our client, Highfields Village Shopping Centre, has been a major sponsor of the event for a number of years.
Our challenge was to maximise the objective of our client’s sponsorship of the second stage of the Tour of Toowoomba, which was to promote the high growing Highfields area, its beauty and community.
Nectar worked with race organisers to maximise the exposure for Highfields during the race stage. We also created a memorable VIP breakfast event, which attracted a 50% increase of target attendance, including local media and government representation. The event attracted impressive media coverage in local press, and on SBS television.