Australian’s really are experts in supporting one another. We only need to see the rally behind the hero’s and victims of the latest bushfires to know when the chips are down, Aussies really team together to support our mates in every way possible.
As Celeste Barber, arguably Australia’s Queen of Fundraising, can attest, organising a fundraiser is one of the best way to raise funds for a worthy cause.
Whilst each type of fundraiser has its merits, we love fundraising events that raise awareness of a particular cause being funded, whilst also showing support and solidarity to those affected.
The success of these fundraising events depends on careful and meticulous planning in order to ensure it will indeed be successful. Much like a conference or gala dinner, here are a few key points to keep in mind when organising a fundraiser:
- Know the purpose of your fundraising event. Will it only be a fundraiser? Would it be to regard or honour a person? Or is it to help provide publicity or reach a certain network? Identifying the purpose will help you draw a more specific and targeted plan for your event.
- Determine or set a goal of how much you need to raise and how much you are going to invest in order to be able to raise that amount. Bear in mind that the amount you set should be what you hope to raise after organising expenses are deducted. Know your budget, which should be inclusive of staff, invitations, space rental, security, utilities, catering, entertainment and anything else necessary to make the event a success. Always put your fundraising goal into consideration and make sure that you raise that amount above and beyond all expenses but also remain vigilant by leaving a little extra in your budget for unforeseen costs.
- Know who your target audience will be. Just like a new product that recently got introduced to the market, your event needs to be aggressively marketed to your target audience. Event marketing will play a huge role in the success of the event, you must be able to convince your prospective supporters that your organisation, and your fundraising event are worthy of their time and money.
- Ensure there is a process in place for the actual ticket sales and receiving of donations for the event. Know if it will be better to have different contribution levels for the event and decide who will sell the tickets, the logistics and delivery of them.
- Identify the set up and nature of the event such as:
- Will there be food be served?
- Will there be entertainment?
- What will the dress code be?
- Where will it be held and when?
Once the critical event details are worked out, it’s essential that everyone who is working at the event knows, ahead of time, what their responsibilities are, where they should be during the event, and how the event is going to flow.
With fundraising events (like all events really) it’s critical to get it right. Remember, the success of a fundraiser will have a direct impact on the community and cause it is supporting. Fundraising or charity events offer a huge opportunity to support the successes of any cause, big or small. It’s the perfect avenue to lift morale and provide hope where there seems to be none. The audience should be able to return to their homes with a sense of fulfillment, knowing full well they took part in a noble cause and your beneficiaries with a sense of renewed hope.