It is difficult to get free marketing for your event, but there are still ways you can generate it. We have listed some ways you can generate free marketing for your next event.
Word of Mouth
The easiest way to generate free marketing is through word of your mouth. It will not cost you a penny to speak to people about your event. In other words, you will be able to convey your message free of cost. Most importantly, the person you will inform of your event might tell a few more people about it if they find it interesting. Generally, people tend to take the word of their friends over other forms of reviews or news, you could land yourself several attendees if you have genuine positive conversations with others.
There are multiple sites available on the internet where you can publish your blogs for free. You can utilize those websites and write engaging blogs to advertise your events. You can also reach out to bloggers to see if they would be interested in writing about your event. It is a good note to remember that bloggers are always on the lookout for new content, you might even be helping them out.
Collecting a list of emails of potentially interested parties is essential. This can be done through your existing network or by asking for sign-ups for your newsletter on your social media or website.
It is a social media world out there! Therefore, it serves as an excellent medium for free marketing. You can use your social media accounts on Facebook, Instagram, or Twitter to spread awareness about your event. Make sure to make your content catchy, informative, and valuable to your followers, it will be shared more often that way.
It is crucial that you wisely design your budget and invest it in good sponsors. Sponsors can also help you with effective, free marketing. For instance, you can ask them to promote and advertise your event on their websites and social media channels.
Another effective method of free marketing is through videos. You can create a YouTube channel and upload an engaging video. Moreover, you can share that video on other platforms and spread the message.
Where there is a will, there is a way. You can gain a significant number of attendees in your event, even if you are low on budget.
Nectar Creative Communications can help advise you on the right marketing strategies to use for your next event. Call the team on 1300 878 815 to discuss your requirements today.