Having giveaways on your booth is a great strategy to increase exhibition traffic and help prospects remember your brand in a positive way. A relevant [...]

Most delegates attend your conference to learn and to be inspired, so the priority for us as conference producers is to design a program worth [...]

Nothing compares to a really good conference or event! The energy is palpable, the audience is engaged and on the edge of their seats. Gaining [...]

Staffing can make or break the success of your trade show involvement. It doesn’t matter how effective your pre-event marketing was or how appealing your [...]

A good story is authentic, makes a connection, inspires and takes an audience on a journey. A successful conference or event must do the same! [...]

In a world where digital marketing seems to offer so much for very little cost, it is easy to understand why business leaders sometimes question [...]

I jumped onto Google and entered ‘why businesses exhibit’ into the search engine. Can you guess what consistently came up? It was ‘to generate targeted [...]

*This blog was originally published in August 2017. It has been reposted in November 2021 with updates. Shareability in the world of events is the [...]

*This blog was originally published on 9 May 2017. It has been republished with updates on 15 November 2021. Sponsoring a major conference and trade [...]

The success of your event will be defined by the content and how it is delivered. The event story. Compelling content will move people to [...]