News
How to keep up with the changing face of sponsorship
Advice from the Guru In my role as Sales Director for Nectar, I know that finding sponsors for your event can be challenging, and the pressure is on to ensure sponsorships deliver. Always on the [...]
The Myth of Best Practice Content Design
When it comes to event content design, it is easy to believe that there is some sort of formula that we have to follow to ensure that we are meeting ‘best practice’. So, we delve [...]
Things you need to stage a successful franchisee conference
Franchisee conferences are often one of the most valuable tools in a franchisor’s arsenal. A successful franchisee conference can deliver critical training, bring clarity, and orient teams toward high performance when they return home. You can [...]
How to enhance audience engagement at your next event
Conferences and events have evolved quite a bit over the last decade. While audience engagement has always been important, the rise of social media and instant communication have moved the goalposts significantly. There are lots [...]
Getting the Most out of your Franchise Conference
Hosting a conference is a valuable opportunity for any franchise, and is one many companies fall short on. When franchisees have a dedicated time and space to come together with fellow franchise owners, it creates [...]
Event days are stressful! Make sure you’re prepared and ready!
As we often hear, event management consistently appears in lists of "most stressful jobs". There's no shying away from the fact that #eventprofs must maintain a perfect balancing act onsite, while making it look effortless. [...]
Insider Secrets – Saving Time and Money at Your Next Event
Nothing compares to a really good conference or event! The energy is palpable, the audience is engaged and on the edge of their seats. Gaining a sense of "belonging" and surrounding yourself with like minded [...]
How to Use Instagram at Your Next Event
Photos on Instagram are like Videos on YouTube. Influential, networkable, and experiential. Posting on social media has become more popular than ever in recent years. It's become an important aspect when marketing your events on social. [...]
Using New and Traditional Marketing Methods to Attract a Larger Crowd to your Event
An events success can hinge on having the right number and type of people in a room. To do this you should use a strategic combination of proven techniques and fresh ideas to expose your [...]
Conference and Event Marketing Update
The success or failure of an event often comes down to one of many factors; numbers. Producing a spectacular event only works when you have enough attendees to appreciate it. Event marketing is the key [...]
Fierce and Fast-moving Experiential Marketing
It’s hectic out there in the world of marketing. Competition is fast and fierce. Attention spans are shorter than ever, so how can your brand break through the noise? The answer might just lie in [...]
Effective Ways to Welcome Event Attendees
There is nothing like the feeling of opening the doors for your event. Everyone is feeling fresh and excited about what's to come. There is just one final hurdle for event professionals and attendees to [...]
Health and Wellness at Your Next Corporate Event
Incorporating a health and wellbeing element to your next conference can leave delegates not only feeling fabulous but also grateful that you, the host, went that extra mile to make them feel good. Employees are [...]
Meet Our Event and Conference Coordinator
Get to know our Event and Conference Coordinator, Ashleigh. She has been with the company for over two years and has worked with some of our most valued [...]
How to Ruin a Perfectly Good Event
Here is a list of ways to make your next event as tedious and frustrating as possible for your delegates. Or do the reverse! Pay attention to these details and avoid them all to guarantee [...]
Are You Settling for Mediocrity?
“Managing an event is easy - anyone can do it!” If you can organise your cousin’s bar mitzvah, surely you can organise a half day conference for 300 of your most valued clients, right? Not [...]
It’s Not Only What You Say, But How You Say It!
Most delegates attend your conference to learn and to be inspired, so the priority for us as conference producers is to design a program worth attending. An important part of designing engaging and impactful content [...]
Do You Remember Where You Were When…
Like so many of us, I have seen my fair share of keynote speakers over the years. And like so many experiences in life, we often remember the shockers as much as we remember the [...]
Small Strategic Shifts to Improve Your Event Outcomes
You can improve your bottom line by taking a more strategic approach to the creative, technical and logistical elements of your next conference or event. If you’re working off the same checklist or gantt chart [...]
How to Choose the Right Caterer for Your Next Event
Food is such a fundamental element of an event experience. Get it wrong and you will have a lot of unhappy people… For a successful event that will leave your guests wanting more, we have [...]
Promote Your Event Without Breaking the Piggy Bank
There are plenty of platforms, tools and strategies you can implement to promote your event for little or no cost. Being strategic about the way you promote your event, can save you a lot, allowing [...]
How to Successfully Manage Event Volunteers
According to the Australian Bureau of Statistics, over 6 million Australians volunteer, that's 36% of the population! Why? They want to make a difference, learn new skills or gain experience. With this in mind, volunteers [...]
Who Are You Talking To?
It’s not a trick question. As event managers, I don’t think we ask this question of ourselves often enough. Let’s face it, with the countless number of podcasts, blogs, webinars, Youtube videos and magazine articles [...]
The Art of Understanding and Negotiating Venue Contracts
There is a never-ending list of clauses, requirements and policies to consider when securing a venue for your upcoming conference or event. Protect your interests by negotiating with the venue up front, failing to do [...]
Substance Over Style Any Day of The Week
It’s time to face the facts. We’re more time poor than ever before and more than likely a tad sleep deprived. Not to point any fingers but I blame Australia’s work culture... Professor Drew Dawson [...]
