News
How to manage your event’s greatest asset – your delegates
As an event planner at Nectar Creative Communications, I personally believe that the delegate experience begins long before an event. I would say it starts the moment the phone rings - right when you are [...]
5 Common Misconceptions Around Event Sponsoring
While event sponsorship has come a long way in recent years in terms of its sophistication and ability, (if well executed) to deliver meaningful ROI, there are still many on both sides of these relationships [...]
It’s not only what you say, but how you say it!
Most delegates attend your conference to learn and to be inspired, so the priority for us as conference producers is to design a program worth attending. An important part of designing engaging and impactful content [...]
Managing dietary requirements at your next event
As event planners, we have a duty of care to ensure that any delegate dietary requirements are considered and where possible provided at your venue of choice for events or conferences. Delegate satisfaction affects the [...]
Should I breakout?
Organising a conference to cater for every member of your audience is no easy feat. You’ll often face questions on whether you should add breakouts into your event so you can tailor bespoke formats, environments [...]
Best of Brisbane – new venues you need to know about
Over the past twelve months it seems like the Nectar inbox has been inundated with opening invitations (#notcomplaining), so after perhaps a few too many welcome aperol spritzes and canvassing the team, we thought it [...]
A memorable moment we love (are we showing our age?)
Who remembers the 1991 movie LA Story? For those who might be a little younger than us, it is a film that manages to be a fantasy AND a romantic comedy (google it!). A beautifully [...]
Why wait to be wise?
As an industry there are many tools and metrics available to us to measure the success and impact of our conferences and events. We can gather and analyse data for hours, even days if we [...]
What is the point of exhibiting?
In the face of so many new ways to connect with potential clients, it’s easy to overlook the tried and true methods. And I get it, exhibiting is not sexy and, for anyone who has [...]
How to achieve headache-free speaker management
We all know that quality speakers and engaging content are key to attracting delegates and ensuring they get value from your conference. Seamless speaker management is one of the most important tasks for conference [...]
When does your delegate journey begin?
When you are in the planning stages of your event, it is important to think about and map out the delegate journey from start to finish. So, that begs the question - when does [...]
Insider tips to negotiating your next venue contract
We’ve all been there. You have spent days/weeks finding the right venue for your gala dinner or conference with lots of exhibition space, or even a last minute meeting room - made the decision and [...]
Tips to make your event more environmentally sustainable
As event planners, we all should have a personal interest in reducing the environmental impact of our events. There are some preconceived views that by going green, it will add additional costs and time to [...]
Learning Styles and How They Impact Audience Engagement
As conference program designers, we know it is of vital importance for delegates to be able to harness and use the information shared at conferences in order to ensure the event offers value and drives [...]
How to keep up with the changing face of sponsorship
Advice from the Guru In my role as Sales Director for Nectar, I know that finding sponsors for your event can be challenging, and the pressure is on to ensure sponsorships deliver. Always on the [...]
The Myth of Best Practice Content Design
When it comes to event content design, it is easy to believe that there is some sort of formula that we have to follow to ensure that we are meeting ‘best practice’. So, we delve [...]
Things you need to stage a successful franchisee conference
Franchisee conferences are often one of the most valuable tools in a franchisor’s arsenal. A successful franchisee conference can deliver critical training, bring clarity, and orient teams toward high performance when they return home. You can [...]
How to enhance audience engagement at your next event
Conferences and events have evolved quite a bit over the last decade. While audience engagement has always been important, the rise of social media and instant communication have moved the goalposts significantly. There are lots [...]
Getting the Most out of your Franchise Conference
Hosting a conference is a valuable opportunity for any franchise, and is one many companies fall short on. When franchisees have a dedicated time and space to come together with fellow franchise owners, it creates [...]
Event days are stressful! Make sure you’re prepared and ready!
As we often hear, event management consistently appears in lists of "most stressful jobs". There's no shying away from the fact that #eventprofs must maintain a perfect balancing act onsite, while making it look effortless. [...]
Insider Secrets – Saving Time and Money at Your Next Event
Nothing compares to a really good conference or event! The energy is palpable, the audience is engaged and on the edge of their seats. Gaining a sense of "belonging" and surrounding yourself with like minded [...]
How to Use Instagram at Your Next Event
Photos on Instagram are like Videos on YouTube. Influential, networkable, and experiential. Posting on social media has become more popular than ever in recent years. It's become an important aspect when marketing your events on social. [...]
Using New and Traditional Marketing Methods to Attract a Larger Crowd to your Event
An events success can hinge on having the right number and type of people in a room. To do this you should use a strategic combination of proven techniques and fresh ideas to expose your [...]
Conference and Event Marketing Update
The success or failure of an event often comes down to one of many factors; numbers. Producing a spectacular event only works when you have enough attendees to appreciate it. Event marketing is the key [...]
Fierce and Fast-moving Experiential Marketing
It’s hectic out there in the world of marketing. Competition is fast and fierce. Attention spans are shorter than ever, so how can your brand break through the noise? The answer might just lie in [...]
