The Bank of Queensland (BOQ) needed to raise it’s business profile and create awareness of it’s credentials in the SME market.
Invite customers and prospects to a business breakfast that featured a relevant business speaker to add value to participants experience with BOQ. In addition to networking opportunities and social media for business insights, the morning also included an economic forecast from a BOQ expert. For maximum business impact for the allocated budget, the event was developed as a repeatable roadshow and delivered in four cities across Australia.
Feedback from attendees indicated that BOQ has now been associated with a valuable and informative event for attendees with all respondents saying the event either met or exceeded their expectations. Over 30% of registrants were non-BOQ customers, enabling our client to generate new business relationships.
“It was entertaining and also informative. I have been inspired to continue working on my small business”
“Great presentations… thought provoking and entertaining”
“Good format. Lovely breakfast. Good central location.”