ENTECH had been Australia’s leading biennial trade show for the entertainment, live events and corporate installation sectors for 20 years.
Our idea:
To cement ENTECH as holding the premium industry education program annually and achieve the objective of attracting high quality attendees to the show through the calibre of speakers and topics on offer.
Results:
Nectar designed and developed a 3-day, 2 stream educational program for ENTECH which included sourcing international speakers, and local industry heavy weights to speak. The shows were highly successful, from winning the ‘Best New Trade Show’ at the EEAA 2012 awards to the 2014 show being nominated for an EEAA award for ‘Best show under 10,000m2.