In the ever-evolving landscape of event marketing, blending traditional tactics with cutting-edge technology like artificial intelligence (AI) has become essential. This updated guide, delves into how free marketing strategies can be enhanced with the latest AI advancements. We’ll explore how AI can complement time-honoured methods like word of mouth, blogging, and social media to create more impactful and personalised event experiences.

Word of Mouth: The Timeless Marketing Tool

Word of mouth remains a powerful, cost-free marketing method. Personal recommendations often carry more weight than other marketing forms. With the rise of social media influencers, this approach now extends to digital word of mouth, where influencers can significantly boost your event’s visibility.

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Blog Posts: Harnessing Online Platforms

Utilise free blogging platforms and reach out to bloggers for broader exposure. The integration of AI tools in content creation can help tailor your blog posts to better suit your target audience, using data-driven insights to enhance engagement.

Email: Building a Targeted Audience

Collecting emails remains essential. AI algorithms can now segment your audience more effectively, ensuring that your message reaches the most interested and engaged individuals.

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Social Media: The Digital Megaphone

Social media platforms are crucial for free marketing. Utilise AI-powered analytics to understand your audience better and tailor your content accordingly, increasing the likelihood of shares and engagement.

Sponsors: Partners in Promotion

Choose sponsors who align with your event’s vision and can help amplify your message. Collaboration with sponsors has expanded to include digital and AI-driven marketing strategies, making the promotions more targeted and effective.

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Video Marketing: Engaging Content

Videos are more compelling than ever. With advancements in video editing software and AI, creating professional-quality videos has become more accessible. Share these videos across platforms to capture a wider audience.

AI in Event Marketing: The Game-Changer

AI has revolutionised event marketing by providing insights into attendee preferences, enabling personalised marketing experiences. It can help predict trends, automate social media posts, and analyse data for more effective marketing strategies.

While traditional free marketing methods continue to be effective, integrating AI can significantly enhance your event marketing strategy. Nectar Creative Communications can guide you in blending these approaches for your next event.

Note: This article was originally published in December 2020 and has been updated to reflect recent trends in the event industry.