Vale’s global coal headquarters are based in Brisbane and with several mine operations and a portfolio of growth projects, Vale is building its presence in the Australian coal industry. Vale was the Major Sponsor of the 34th International Geological Congress in Brisbane; an event that attracted approximately attracted 6012 delegates from 112 countries.
Redsuit Advertising engaged Nectar to assist with this sponsorship activation project. Our challenge was to work together to develop and deliver a sponsorship activation program that showcased Vale’s event communication theme of “Transformation” to the delegates of the 34th International Geological Congress in Brisbane.
The workshopping, design and implementation stages for the project took a period of six months and involved the building of a two story, technologically engaging exhibit, a reptile experience, sand sculpture display and exclusive VIP delegate events. Nectar’s involvement was an integral part in the development and consisted of Agency/ Client/ Supplier liaison, resourcing interactive elements, event management including staff and engagement strategies, organisation and management of all event activities.