Vale / Redsuit Advertising – Sponsorship Activation2017-04-11T05:44:35+00:00

Project Description

Vale / Redsuit Advertising – Sponsorship Activation

Vale’s global coal headquarters are based in Brisbane and with several mine operations and a portfolio of growth projects, Vale is building its presence in the Australian coal industry.  Vale was the Major Sponsor of the 34th International Geological Congress in Brisbane; an event that attracted approximately attracted 6012 delegates from 112 countries.

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The Challenge:
Redsuit Advertising engaged Nectar to assist with this sponsorship activation project. Our challenge was to work together to develop and deliver a sponsorship activation program that showcased Vale’s event communication theme of “Transformation” to the delegates of the 34th International Geological Congress in Brisbane.

Our Solution:
The workshopping, design and implementation stages for the project took a period of six months and involved the building of a two story, technologically engaging exhibit, a reptile experience, sand sculpture display and exclusive VIP delegate events. Nectar’s involvement was an integral part in the development and consisted of Agency/ Client/ Supplier liaison, resourcing interactive elements, event management including staff and engagement strategies, organisation and management of all event activities.