The events industry is constantly evolving. As we enter 2024, new trends are emerging that will shape the future of meetings and conferences. According to the 2024 Global Meetings and Events Forecast, event professionals must adapt to stay relevant in an ever-changing landscape.
However, simply following trends is not enough. The most successful events will provide unique value and meaningful engagement. As you plan for 2024, focus on creating immersive attendee experiences that align with your organisation’s purpose. Avoid getting caught up in fleeting fads that don’t resonate with your audience.
Here are three key trends to watch in 2024:
Hybrid Events Become the Norm
Virtual and hybrid events gained popularity during the pandemic, but they’re here to stay. Attendees appreciate the flexibility and convenience of joining events remotely.
However, simply live streaming in-person sessions often leads to lacklustre engagement. Rethink how content is delivered for remote audiences. Use interactive formats like polls, Q&As, and breakout groups to keep them engaged.
The most impactful events will seamlessly integrate in-person and virtual elements. Don’t view them as separate experiences. Create a cohesive journey for all attendees.
Purpose-Driven, Sustainable Events
Today’s attendees, particularly millennials and Gen Z, expect events to focus on more than just content and networking. They want events that align with their values.
Sustainability is no longer just a box to check. In 2024, organisations that tout green practices without transparency will be scrutinised. Pursue meaningful sustainability initiatives, like reducing waste and offsetting carbon emissions.
Additionally, activate your event’s purpose through community service projects, donations, and DEI (diversity, equity, and inclusion) efforts. When your event drives impact beyond its walls, you attract attendees who care about making a difference.
Data-Driven Personalisation
Generic events don’t captivate modern attendees. Using event tech and data, you can hyper-personalise the experience. For example, an event app that offers a tailored schedule and content recommendations based on individual interests and engagement.
Get creative with enhanced data integration. Identify your most engaged attendees and reward them with VIP access. Or, use data to match attendees for more meaningful networking.
The bottom line is today’s attendees expect you to know them and understand their needs. Leveraging data is the only way to deliver hyper-personalised events.
The trends for 2024 highlight the importance of creating value and meaning at every touchpoint. Don’t just go through the motions of planning an event. Reimagine how to design experiences that matter.
Elevate Your Events in 2024 with Tailored Experiences
Ready to stay ahead of the curve? Download Nectar’s FREE event resource: Tailoring Delegate Experiences: Step-by-Step Personalisation Guide here.
This guide provides a comprehensive checklist to help event organisers at every stage of the event – from pre-event planning to post-event engagement – ensuring each delegate feels uniquely valued and connected.
